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Who Is Openly Home Insurance?
Openly is a Boston-based, tech-enabled homeowners insurance provider that launched with the goal of modernizing premium home insurance. Rather than selling policies directly like Lemonade's AI-powered app, Openly distributes exclusively through independent insurance agents. That means you cannot buy an Openly policy from its website, you must go through an appointed agent.
Behind the scenes, Openly is a program administrator, not a traditional insurer. It designs the product, quotes it, services the policy, and handles claims, while its coverage is underwritten by carrier partners. In 2026, policies are primarily written on Rock Ridge Insurance Company paper (a subsidiary of Clear Blue Insurance Group, AM Best A- Excellent), with some risks placed on MS Transverse Insurance Company (AM Best A Excellent). Openly recently expanded its long-term reinsurance partnership with Allianz Re and secured a growth investment round in 2026 to fuel expansion.
Who Openly Is Built For
Openly's sweet spot is the mid- to high-value home. Think dwellings priced from about $500,000 up to $5 million, homeowners who want stronger rebuild protection than a basic HO-3, and buyers who value working with a local independent agent. If you own a nicer home but do not need the concierge private-client service of Chubb or PURE, Openly is often the closest match.
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Coverage: Guaranteed Replacement Cost as Standard
The signature feature of Openly is guaranteed replacement cost coverage up to $5 million on the dwelling, built into the standard policy. Guaranteed replacement cost means the insurer will pay to rebuild your home after a covered loss even if the actual cost exceeds your Coverage A limit, subject to policy terms. This is a rare feature in the industry, and Openly's ceiling is among the highest available outside of true luxury carriers. Learn more in our guaranteed replacement cost guide.
Openly's standard homeowners policy typically includes:
- Guaranteed replacement cost on the dwelling up to $5M
- Broad liability up to $1 million
- Coverage C (personal property) up to 150% of the replacement cost estimate
- Blanket personal property with limits up to $100,000 per category
- Open-perils style coverage (an HO-5 style feel)
- Cash settlement option in the event of a total loss
- Coverage for primary, secondary, and rental homes
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State Availability and What It Costs
As of August 2026, Openly writes homeowners policies in 24 states: Alabama, Arizona, Connecticut, Delaware, Georgia, Illinois, Indiana, Kansas, Kentucky, Maine, Massachusetts, Mississippi, Missouri, New Hampshire, New Mexico, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Utah, Virginia, and Wisconsin. Openly has said Idaho and Nevada are coming soon, but it does not currently write in California, Florida, Texas, or New York.
Typical Price Points
Openly is priced competitively for the coverage it delivers. Third-party rate data suggests an average premium of roughly $1,125 to $1,337 per year for $300,000 in dwelling coverage. That is well below the 2026 national average, which sits between roughly $2,395 and $3,057 per year depending on the source and dwelling limit. Openly also cut new-business rates in Utah in June 2026 and capped renewal increases for existing policyholders in that state.
| Coverage Scenario | Openly Estimated Annual Premium | National Average |
|---|---|---|
| $300K dwelling | ~$1,125 - $1,337 | ~$2,395 - $2,490 |
| $500K dwelling | ~$1,900 - $2,400 | ~$3,000 - $3,500 |
| $1M+ dwelling | Quote via agent | ~$6,000 - $7,000 |
Actual pricing depends heavily on your ZIP code, roof age, claims history, protective devices, and construction. If you want a broader look at 2026 rate trends, our home insurance cost guide breaks down the key drivers.
How Openly Compares to Chubb, PURE, and Lemonade
Openly sits in an interesting middle spot. It is more sophisticated than mass-market direct writers, but it is not a true private-client carrier. Here is how it stacks up against the most common alternatives.
- Openly vs. Chubb: Chubb Masterpiece is the gold standard for trophy properties, complex estates, and homes valued over $1 million, with concierge service and liability limits up to $100 million. Openly is a more affordable alternative for the $500K to $5M range.
- Openly vs. PURE: PURE is a member-owned reciprocal focused on affluent homeowners with homes typically over $1 million, offering Subscriber Savings Accounts and advocacy-style service. Openly is not member-owned, but is more broadly available and less broker-dependent.
- Openly vs. Lemonade: Lemonade's AI-driven experience is best for renters and smaller homes with a digital-first buyer. Openly targets larger homes, offers stronger rebuild protection, and requires an agent.
- Openly vs. traditional carriers: Compared to State Farm, Allstate, Liberty Mutual, and Travelers, Openly generally beats them on rebuild protection because guaranteed replacement cost is built in rather than added as an endorsement. For a broader comparison, see our best home insurance companies of 2026 guide or our roundup of high-value home insurance carriers.
Financial Strength, Complaints, and Customer Service
Openly's carrier partners are rated A and A- (Excellent) by AM Best, which indicates strong financial ability to pay claims. On complaints, Openly performs unusually well. Third-party analysis shows a NAIC complaint ratio of about 0.10, roughly 90% fewer complaints than average for a carrier its size. The Better Business Bureau lists just 20 total complaints against Openly LLC in the past three years, with 9 closed in the last 12 months.
Claims Handling
Openly says most policyholders are contacted within 24 hours of filing a claim and that inspections average 5 to 7 days from first notice of loss. The company reports a 93% policyholder claims satisfaction score. You can file a claim online at openly.com, by phone at 888-808-4842, or through your independent agent. There is no mobile app, which is one of the few gaps in Openly's tech-forward branding.
Customer Reviews
Trustpilot reviewers consistently praise Openly for fast quotes, clear policy documents, and easy binding. Negative feedback tends to cluster around eligibility rejections (some homes are declined due to roof age or wildfire risk), premium increases at renewal, and slower claim communication on complex losses. That is a common pattern for insurtech carriers and is worth weighing against the strong NAIC complaint numbers.
Pros and Cons of Openly
Is Openly Right for You?
Openly is a strong option if three things are true. First, you own a mid- to high-value home worth roughly $500,000 to $5 million. Second, you live in one of the 24 states where Openly writes coverage. Third, you are comfortable working with an independent agent instead of buying online. If your home is below that range, a mainstream carrier like Amica, Erie, or Nationwide may be a better fit. If your home is a true luxury property with fine art or complex assets, Chubb or PURE will likely serve you better.
Frequently Asked Questions
Is Openly home insurance legitimate?
Yes. Openly is a licensed program administrator based in Boston, and its policies are underwritten by admitted carriers including Rock Ridge Insurance Company (AM Best A- Excellent) and MS Transverse Insurance Company (AM Best A Excellent). It also carries reinsurance support from major partners like Allianz Re, and its complaint numbers with state regulators are far below industry averages.
How much does Openly homeowners insurance cost?
The average Openly premium is roughly $1,125 to $1,337 per year for $300,000 in dwelling coverage, well below the 2026 national average of $2,395 to $2,966. Prices vary based on ZIP code, home age, roof, claims history, and coverage limits. Higher-value homes over $1 million typically pay several thousand dollars per year but still often come in below Chubb or PURE.
What states does Openly insurance cover?
As of 2026, Openly is available in 24 states, including Alabama, Arizona, Connecticut, Delaware, Georgia, Illinois, Indiana, Kansas, Kentucky, Maine, Massachusetts, Mississippi, Missouri, New Hampshire, New Mexico, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Utah, Virginia, and Wisconsin. Idaho and Nevada are listed as coming soon. Openly does not currently write policies in California, Florida, Texas, or New York.
How does Openly compare to Lemonade?
Openly and Lemonade are both tech-forward insurers, but they target different buyers. Lemonade uses a direct-to-consumer app with fast AI-driven quotes and claims and is best for renters and modest homes. Openly focuses on higher-value homes, sells only through independent agents, and delivers stronger rebuild protection with guaranteed replacement cost up to $5 million.
How do I file a claim with Openly?
You can file a claim online at openly.com, by phone at 888-808-4842, or through your independent agent. Openly says most policyholders are contacted within 24 hours of filing, and its team completes inspections in an average of 5 to 7 days. Openly reports a 93% policyholder claims satisfaction score and does not currently offer a mobile app for claims.