Farmers Home Insurance Review: Coverage, Cost & Customer Service

Is Farmers homeowners insurance worth the cost? We break down rates, coverage, and who it's best for.

Updated Jul 11, 2026 Fact checked

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Farmers Insurance is one of the largest and most recognized homeowners insurance providers in the United States, offering a broad range of coverage options backed by a network of local agents across the country. But with average premiums that can run above the national average, is the added cost worth it in 2026?

In this review, we break down Farmers' homeowners insurance costs by state, available coverage options, unique policy features, the latest 2026 discounts (including a newly approved 22% California home/auto bundle), claims satisfaction data, and financial strength ratings. By the end, you'll know exactly whether Farmers is the right carrier for your home, and how to get the best possible rate if it is.

Key Pinch Points

  • Farmers averages $2,772 to $3,250 per year, above the national average
  • Bundle discount rises to 22% in California starting September 15, 2026
  • AM Best rates Farmers A- (Excellent) with a negative outlook
  • Not available in NY, FL, AK, DE, HI, ME, NH, RI, VT, or D.C.

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Coverage Options: What Does Farmers Home Insurance Cover?

Farmers homeowners insurance starts with a solid foundation of standard protections that apply to virtually every policy. Understanding what's included, and what you can add on, is the first step to knowing whether Farmers is the right fit for your home.

Standard Coverage Inclusions

Every Farmers homeowners policy includes the following core protections:

Coverage Type What It Protects
Dwelling The physical structure of your home
Other Structures Detached garages, fences, sheds
Personal Property Your belongings inside the home
Loss of Use Temporary living expenses if your home is uninhabitable
Personal Liability Legal expenses if someone is injured on your property
Medical Payments Guest injury medical costs regardless of fault

Optional Add-Ons and Unique Features

Where Farmers really stands out is in its optional coverage enhancements. These allow homeowners to build a policy tailored to their specific risks and lifestyle:

  • Guaranteed/Extended Replacement Cost: Pays up to 25% above your dwelling limit if rebuilding costs exceed your policy limits, protecting against construction cost surges
  • Equipment Breakdown Coverage: Covers sudden mechanical or electrical failures of appliances and home systems not normally covered by standard policies
  • Identity Theft Protection (Identity Shield): Provides financial protection and recovery services if your personal information is compromised
  • Water Backup Coverage: Protects against damage from sewer or sump pump backups
  • Roof Replacement Upgrade: Allows you to rebuild with stronger roofing materials after a loss
  • Homeshare Coverage: Designed for Airbnb-style short-term rental hosts
  • Emergency Mortgage Assistance: Covers up to three months or $10,000 in mortgage payments if your home becomes uninhabitable
  • Scheduled Personal Property: Extra coverage for high-value items like jewelry, art, or instruments
  • Building Ordinance or Law Coverage: Pays the added cost of bringing your home up to current building codes after a covered loss

Pros

  • Generous optional add-ons including equipment breakdown and identity theft
  • Guaranteed replacement cost up to 25% above dwelling limit
  • Unique perks like declining deductible and claim forgiveness
  • Newly approved 22% home/auto bundle discount in California

Cons

  • AM Best downgraded outlook to negative in late 2024, still holding at A- (Excellent)
  • Below-average J.D. Power claims satisfaction score (691/1,000, ranked 10th in 2026)
  • Not available in 9 states plus D.C., including New York and Florida
  • Average rates still run above many major competitors

Policy Types Available

Farmers doesn't just cover single-family homes. Their policy lineup includes:

  • Single-family homeowners insurance
  • Condo insurance
  • Mobile/manufactured home insurance
  • Rental property insurance
  • Seasonal/vacation home insurance
  • Older home insurance

Note: Standard Farmers policies do not cover flood or earthquake damage. These require separate policies, which Farmers can help you obtain through partner programs. If you own a manufactured or mobile home, also see our American Modern review for a specialty alternative.

Pincher's Pro Tip

New home? You could save significantly. Farmers offers a new home discount if your home is less than 14 years old, one of the more meaningful new-home discounts in the industry. Amounts vary by state, so always ask your agent what discounts apply to your specific property.

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Farmers Home Insurance Cost by State in 2026

One of the most critical factors shoppers consider is price. According to recent 2026 analyses, Farmers home insurance averages roughly $2,500 to $3,250 per year, depending on the dataset and coverage assumptions, which is generally somewhat higher than the national average homeowners premium of about $2,490 to $2,870 per year.

For a standard $300,000 dwelling limit with a $1,000 deductible, Insurance.com puts Farmers' average annual rate at $2,820, while Insurify reports Farmers at $2,772 per year. NerdWallet's broader methodology places Farmers closer to $3,250 per year (about $271/month).

Average Annual Premiums by State (Based on $300K Dwelling Coverage)

State Farmers Annual Rate
Wisconsin $1,694
Utah $1,696
California $1,926
Pennsylvania $1,774
Oregon $1,860
Washington $1,989
Nevada $1,992
Idaho $2,187
Arizona $2,523
Virginia $2,440
Minnesota $2,693
Connecticut $2,935
Michigan $2,884
North Dakota $2,966
Iowa $3,017
Illinois $3,331
New Mexico $3,336
Indiana $3,133
Georgia $3,174
Kansas $3,982
Nebraska $4,137
Missouri $4,173
Montana $4,133
Colorado $6,504
Oklahoma $9,432

States with the highest Farmers rates like Oklahoma, Colorado, and Nebraska reflect elevated risks from tornadoes, hailstorms, and wildfires. Meanwhile, low-risk states like Wisconsin and Utah offer some of the most competitive rates in Farmers' portfolio.

California Rate Changes for 2026

California homeowners should pay close attention to Farmers' upcoming rate changes. Farmers received approval for a new homeowners insurance rating plan in California, including a sizable 22% home/auto package discount. Effective September 15, 2026, for new and existing customers with Smart Plan Home or Next Generation Home policies, the rating plan includes wildfire mitigation incentives. Farmers currently insures about 11 percent of California homes, making it the state's second-largest homeowners insurer behind State Farm, and has expanded its home insurance options by lifting its previous policy cap.

How Farmers Compares to Competitors

Farmers Insurance

  • ~$2,772–$3,250/yr average
  • 10%+ bundle discount nationally (22% in CA)
  • A- (Excellent) AM Best rating, negative outlook
  • 691/1,000 J.D. Power claims (10th)
  • Local agent model

Competitors

  • State Farm ~$2,820/yr
  • Nationwide ~$3,360/yr
  • Erie ~$3,396/yr
  • Chubb ~$3,696/yr
  • USAA (military only)

For context, check out our full best home insurance companies guide to see how Farmers ranks among all major national carriers.

Rate Accuracy Warning

The rates shown are averages based on $300,000 in dwelling coverage with a $1,000 deductible. Your actual quote will vary based on your home's age, construction type, claims history, credit score, and ZIP code. Always get a personalized quote before making a decision.

State Farm logo

Protect your home with State Farm

Average Rate:

$ 125 /mo

Homeowners who bundle and save with State Farm save an average of $1,000 per year!

Allstate logo

You're in Good Hands® with Allstate

Average Rate:

$ 125 /mo

Get comprehensive home coverage with flexible policy options.

Liberty Mutual logo

Customize your home coverage

Average Rate:

$ 125 /mo

Only pay for the coverage you need with personalized home insurance.

Farmers logo

Smart coverage for your home

Average Rate:

$ 125 /mo

Protect what matters most with award-winning home insurance.

Discounts, Bundling & Financial Strength

Available Discounts in 2026

Farmers is frequently recognized for its broad discount menu. Here are the key ways to reduce your premium:

Discount Potential Savings
New Home (under 14 years old) Varies by state
Home + Auto Bundle 10%+ nationally, 22% in CA (effective 9/15/26)
Protective Devices (fire alarms, security, sprinklers) Varies by state
UL-Approved Roofing Materials Varies
Hail-Resistant / Fortified Roof Varies
Smart Home Systems (remote monitoring) Varies
ePolicy / Paperless Enrollment Varies
Paid-in-Full or Auto-Pay Varies
Good Payer / Claims-Free (3 years) Varies
Affinity / Military / Profession Varies
Prior Renters Insurance (1+ year) Varies

Pincher's Pro Tip

Bundle and save big. Farmers publicly states you can save 10% or more by bundling home with at least one other qualifying Farmers policy such as auto, life, umbrella, small business, or specialty. In California, that bundling discount jumps to 22% for Smart Plan Home and Next Generation Home policies starting September 15, 2026.

Farmers' Loyalty Perks

Beyond standard discounts, Farmers rewards long-term customers with two standout features:

  • Declining Deductible: Your deductible drops by $50 for every year your policy remains claim-free, helping reduce your out-of-pocket costs over time
  • Claim Forgiveness: After a qualifying period of claim-free history, your first claim will not trigger a rate increase

Financial Strength Ratings

A key question when choosing any insurer is: will they actually be able to pay when I file a claim? The most recent AM Best financial strength rating for Farmers Insurance Group in 2026 is A- (Excellent), with a negative outlook, as affirmed by AM Best in its latest rating action. This still reflects an excellent capacity to meet policyholder obligations, though the negative outlook signals that AM Best is watching underwriting performance and catastrophe exposure closely. Farmers remains backed by parent company Zurich Insurance Group.


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Customer Satisfaction, Claims & Who Farmers Is Best For

Customer Satisfaction & Claims Reviews

Farmers receives a mixed but informative picture across major rating sources:

Rating Source Score / Finding
J.D. Power 2026 Property Claims Study 691/1,000, ranked 10th
Insure.com 2026 Consumer Survey 4.00/5, ranked #5 nationally
Claims Handling (Insure.com 2026) 76% satisfaction
Overall Satisfaction (Insure.com 2026) 84%
Policy Offerings (Insure.com 2026) 83%
BBB Customer Reviews Consistently low

In the 2026 J.D. Power U.S. Property Claims Satisfaction Study, Farmers ranked 10th with a claims satisfaction score of 691/1,000, alongside an average annual premium reported at $2,820. On the more positive side, Farmers is the No. 5 company for home insurance in 2026 per Insure.com, with an overall score of 4.00 and a good satisfaction rating, with an 84% overall customer satisfaction rating, 83% for policy offerings, and 76% for claims handling.

The disconnect between J.D. Power and Insure.com results likely reflects that satisfied customers are less likely to leave online reviews, while frustrated claimants are more vocal. Common positive feedback highlights Farmers' knowledgeable local agents and policy flexibility. Common complaints center around rate increases, claims delays, and communication gaps during the claims process. See how Farmers stacks up against a direct competitor in our Allstate home insurance review.

State Availability in 2026

According to U.S. News, Farmers homeowners insurance is available in 40 states and is not offered in Washington, D.C., Alaska, Delaware, Hawaii, Maine, New Hampshire, Rhode Island, Vermont, New York, or Florida. If you live in one of those states, you'll need to shop alternatives. Our Nationwide home insurance review and Progressive home insurance review are good starting points.

Local Agent Model vs. Online-First Competitors

Farmers operates through a nationwide network of local agents. This stands in sharp contrast to digital-first competitors that use AI-driven platforms for instant quotes and automated claims.

Farmers (Agent Model)

  • Personalized guidance from local agents
  • Complex coverage customization
  • Strong financial backing (AM Best A-)
  • Slower digital experience
  • Higher average premiums

Online-First (e.g., Geico Partners)

  • No dedicated local agent support
  • Limited complex coverage options
  • Underwriter varies by partner
  • Instant online quotes
  • Often lower starting premiums

For homeowners with complex coverage needs, high-value properties, or older homes, the agent-driven model offers real advantages. For renters or first-time buyers with straightforward needs, a partner model like the one described in our Geico home insurance review may offer a faster, cheaper starting point.

Who Should Choose Farmers Home Insurance?

Farmers is best suited for:

  • Homeowners who want highly customized coverage with a wide range of add-ons
  • Buyers with newer homes who can capitalize on the new home discount
  • Households looking to bundle home and auto for meaningful long-term savings (especially in California)
  • Homeowners who prefer working with a dedicated local agent for personalized guidance
  • Those in lower-risk states where Farmers' rates are competitive (e.g., Wisconsin, Utah, Pennsylvania)

Farmers may NOT be the best fit if:

  • You're primarily focused on finding the lowest possible premium
  • You prefer a fully digital, self-service experience
  • You live in a state where Farmers has no availability (NY, FL, AK, DE, HI, ME, NH, RI, VT, or D.C.)
  • Consistent claims service is your top priority (given below-average J.D. Power scores)

For a head-to-head comparison against other top carriers, see our State Farm vs. Allstate comparison guide or our Amica home insurance review if you prioritize top-rated claims service.


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Frequently Asked Questions About Farmers Home Insurance

Is Farmers a good home insurance company?

Farmers is a solid choice for homeowners who want flexible, customizable coverage and value a local agent relationship. It holds an A- (Excellent) AM Best financial strength rating (with a negative outlook as of the latest 2024 action) and ranks #5 nationally in Insure.com's 2026 consumer survey. However, its premiums typically run above the national average, and Farmers ranked 10th with a 691/1,000 score in the 2026 J.D. Power Property Claims Satisfaction Study, so it may not be the ideal fit for budget-focused shoppers.

How much does Farmers home insurance cost per month?

For a $300,000 dwelling policy in 2026, Farmers averages roughly $2,772 to $3,250 per year, or about $231 to $271 per month. Costs vary widely by state, from as low as around $141/month in Wisconsin to over $785/month in Oklahoma. Factors like your home's age, location, claims history, credit score, and the coverage options you choose will all affect your final rate.

Does Farmers offer a home and auto bundle discount?

Yes. Farmers publicly states you can save 10% or more by bundling home with at least one other qualifying policy such as auto, life, or umbrella. Starting September 15, 2026, California customers with Smart Plan Home or Next Generation Home policies will see the bundle discount jump to 22%. Bundling additional policies like umbrella or life insurance can extend your savings further.

In which states is Farmers home insurance not available?

Farmers homeowners insurance is currently available in about 40 states in 2026. It is not offered in Alaska, Delaware, Florida, Hawaii, Maine, New Hampshire, New York, Rhode Island, Vermont, or Washington, D.C. If you live in one of those states, you'll need to shop other carriers for coverage.

What makes Farmers home insurance unique compared to other carriers?

Farmers differentiates itself through features like the Declining Deductible (your deductible drops $50 for each claim-free year), Claim Forgiveness (no rate hike after your first claim), guaranteed replacement cost coverage up to 25% above your dwelling limit, equipment breakdown protection, and identity theft coverage. These features, combined with a robust local agent network, set Farmers apart from both traditional and digital-first competitors.

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